We are committed to protecting and respecting your privacy and created this privacy policy ("Privacy Policy" or "Policy") to demonstrate our firm commitment to protecting the information you submit while using our Platform. This Privacy Policy describes the ways in which we collect, store, use and protect the information collected due to your use of platform. By accessing the platform and/or providing us with your information you expressly consent to us processing your personal information in accordance with the terms of the Privacy Policy. We reserve the right to delete, modify, change or supplement the content of the Website and or this Privacy Policy at any time for any reason without prior notification, and will use reasonable efforts to include up-to-date and accurate information on the platform.

By accessing, using, browsing, or purchasing on our platform and/or by submission of Information (and in case of a minor - submission of your Information either by your parents or your guardian), you agree to be bound by the terms of this Privacy Policy and consent to the collection, storage, possession, dealing, handling, sharing, disclosure or transfer of your Information in accordance with the terms of the Privacy Policy and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy.

Personal Information or Personal Data (used interchangeably) refers to any information that directly or indirectly relates to an identifiable natural person and is capable of identifying such person when used either independently or in conjunction with other available data. This includes, but is not limited to, the individual's full name, date of birth, age, gender, photograph, address, email ID, phone number, location data, IP address, online identifiers, device-related information, and identification numbers issued by government authorities such as Aadhaar, PAN, or driver's license. It may also include information relating to the individual's preferences, purchase history, online activity on our platform, and communications shared with the Company.

The term further extends to what is classified under Indian law as sensitive personal data or information (SPDI), which includes financial information such as bank account details, credit or debit card numbers, UPI IDs or other payment identifiers; biometric data including facial recognition or fingerprint details; passwords; gender; and any other data categorized as sensitive under applicable Indian laws. For the purposes of this policy, Personal Data does not include information that is freely available or accessible in the public domain or disclosed pursuant to any law in force, including under the Right to Information Act, 2005.

For the purposes of enabling your payment through third party payment gateway systems or for any other verification, we shall collect data from SMS/ text messages received on your device subject to necessary device permissions for the purposes of (i) issuing and receiving one time passwords and other device verification to enable/verify the transaction, and (ii) automatically filling verification details during financial transactions, either through us or a third-party service provider, in accordance with applicable law with a sole objective to enable/verify the transaction. We do not share or transfer SMS/ text message data to any third party other than as provided under this Privacy Policy.

The Company has implemented and continues to maintain comprehensive technical, organizational, legal, and administrative measures to ensure the confidentiality, integrity, and availability of your Personal Data. These measures include secure servers, firewalls, role-based access control, encryption protocols, multi-factor authentication, intrusion detection systems, and periodic security audits. The Company adheres to industry-standard security practices and procedures and requires all employees, contractors, and authorized third-party service providers to enter into binding confidentiality and data protection agreements aligned with applicable laws.

By continuing to use the Company's services, you acknowledge that while the Company takes all necessary and reasonable precautions to secure your data, the Company, its affiliates, directors, employees, contractors, or agents shall not be held liable for any unauthorized access, loss, misuse, modification, or disclosure of your Personal Data that occurs despite the implementation of such safeguards, particularly where such incidents arise due to reasons beyond the Company's reasonable control. This includes, without limitation, cyberattacks, malware, ransomware, phishing or spoofing, third-party breaches, telecommunications or power failures, server crashes, systemic vulnerabilities, force majeure events such as natural disasters, or acts of war or sabotage. The Company shall also not be responsible for any data that is voluntarily disclosed by you to third parties or on publicly accessible platforms, or where disclosure is required in good faith pursuant to legal obligations, judicial orders, or regulatory requests.

In the ordinary course of business and during your use of the Company's platforms or services, the Company and its affiliates may come into possession of your Personal Information. You expressly consent to the collection, processing, storage, and use of such data in accordance with this Privacy Policy. The Company may also disclose or share your Personal Data where required to comply with applicable laws, to respond to legal notices or regulatory inquiries, or for the purpose of establishing, exercising, or defending legal claims. The Company may also disclose such information in order to establish, exercise, or defend its legal rights, respond to a legal notice, protect against misuse or fraudulent transactions, or prevent harm to its operations, systems, customers, or stakeholders.

The Company takes the protection of your Personal Information with utmost seriousness and implements a robust framework of technical, organizational, and administrative safeguards designed to prevent unauthorized access, loss, misuse, alteration, or destruction of such data. These precautions, at a minimum, meet the requirements prescribed under applicable Indian laws. All Personal Information shared with the Company is securely stored on restricted-access servers protected by firewalls, encryption protocols, authentication controls, and continuous monitoring systems. Access to such data is limited strictly to authorized personnel who are bound by confidentiality obligations. Furthermore, the Company regularly reviews and updates its security infrastructure, conducts internal audits, and engages in periodic vulnerability assessments to proactively identify and address potential threats. While the Company exercises all reasonable care and diligence, you acknowledge that no digital system is immune to breaches, and the Company shall not be held liable for any compromise of Personal Information caused by factors beyond its control, including force majeure events, advanced persistent threats, or unlawful third-party intrusions.

The Company reserves the right to modify, amend, or update this Privacy Policy at any time to reflect changes in legal requirements, regulatory guidance, technological advancements, internal policies, or changes in the way we handle Personal Information. Any such updates will be published on this website, and the revised version shall take effect immediately upon posting, unless otherwise specified. It is your responsibility to periodically review this page to remain informed about how your Personal Information is collected, used, and protected. Continued use of the Company's services after any such modifications will be deemed to constitute your acceptance of the updated Privacy Policy. The Company shall not be held liable for your failure to review the updated policy or for any misunderstandings arising due to outdated or cached versions of the policy accessed by you. Where required by applicable law, material changes will be communicated through appropriate means before they come into effect.

The Company endeavours to ensure that all Personal Information collected from you is held, processed, and used strictly in accordance with the applicable laws and regulatory requirements of India, including other sector-specific or data protection laws that may be relevant. The Company follows a consent-driven approach and, wherever required by law, will seek your clear, specific, and informed consent prior to collecting or processing your Personal Information. Such consent may be obtained through electronic means or physical documentation, depending on the mode of interaction. In cases where consent is not mandated under applicable law such as, where processing is necessary for compliance with a legal obligation, the performance of a contract, or in the larger public interest, the Company reserves the right to process Personal Information without explicit consent. At no time will the Company knowingly collect or process your Personal Information in the absence of appropriate legal basis. Personal Information collected lawfully may be processed for a range of legitimate business purposes including, but not limited to the following:

The Company may obtain your consent, including through electronic means or digital acknowledgement, as required under applicable laws, before collecting, processing, storing, or using your Personal Information for purposes such as service delivery, communication, or customer engagement. Such consent may be requested at the time of registration, while placing an order, or during your interaction with our services, platforms, or representatives. Your consent shall be deemed to be voluntary, informed, specific, and revocable, except where the processing of your Personal Information is required without consent under applicable law—for instance, to comply with legal obligations, respond to lawful requests, or fulfil contractual obligations.

You may withdraw your consent at any point by submitting a written request to the Company at [email protected], and such withdrawal shall take effect prospectively from the date of receipt of your request. However, you acknowledge that withdrawal of consent shall not affect the lawfulness of any processing undertaken prior to such withdrawal and may result in the termination of services provided to you by the Company, if such services are dependent on your consent. In such cases, your contract with the Company shall be deemed to be terminated in accordance with the terms mutually agreed and subject to the fulfilment of any outstanding obligations. The Company shall not be responsible for any consequences arising from your withdrawal of consent, including the loss of access to services, benefits, or entitlements. You may receive promotional, marketing, or service-related communications from the Company if you have either subscribed to such content, registered on our platform, or provided your Personal Information in a manner that constitutes implied or express consent under applicable law. If you do not wish to receive such communications, you will have the option to 'Opt out', 'Exit' or 'Unsubscribe' at any time by clicking on the designated links provided in such messages or by contacting us directly. Your preference shall be updated within a reasonable period, and the Company disclaims responsibility for any delay caused due to technical limitations or third-party transmission systems.

You may also write to the Company at the aforementioned email address to request access to your Personal Information or to seek correction or modification of such data. However, you expressly agree that the Company shall not be held responsible for the authenticity, accuracy, or completeness of the Personal Information provided by you. Moreover, you acknowledge that certain data, particularly that which is linked to audit, legal, regulatory, or archival requirements, may not be capable of modification, erasure, or withdrawal under applicable law. In such cases, your request may be partially or fully declined, and the Company shall not be liable for any claims arising therefrom.

The Company treats your Personal Information as private and confidential and does not reveal it to any third parties except where such action is necessary to comply with legal and regulatory requirements or to protect and defend the rights of its customers.

The Company may disclose or transfer your Personal Information to carefully vetted third-party service providers who support the Company's operational functions. In such cases, the Company ensures that appropriate data protection agreements are executed with such entities, requiring them to process Personal Information strictly in accordance with the Company's instructions, maintain strict confidentiality, and comply with applicable legal standards. Any sub-contractor or agent engaged by the Company is contractually bound not to use the Personal Information for any purpose other than as explicitly permitted and shall be held liable for any unauthorized disclosure or misuse caused by them.

Further, where permitted under applicable law, the Company may disclose Personal Information to government authorities, law enforcement agencies, judicial or quasi-judicial bodies, or regulatory authorities without prior written consent, if such disclosure is mandated under applicable statutes or is reasonably necessary for verification of identity, prevention or investigation of fraud or cyber incidents, prosecution of offences, protection of national security, or compliance with a court order or other legal process. Such disclosures are made in good faith and based on valid legal requests, and the Company assumes no liability for such disclosures made in compliance with the law.

The Company or its authorized representatives may also contact you using the contact information provided, for purposes of promoting the Company's products, services, offers, or schemes, or those of its affiliates or partners, provided such use is consistent with your consent or preferences expressed. Unless you have specifically opted out in writing or through digital settings, you shall be deemed to have agreed to receive such communications. You retain the right to opt out at any time by writing to the Company or using the available unsubscribe mechanisms, and such preference shall be honored within a reasonable period.

In addition to the foregoing, the Company reserves the right to disclose your Personal Information to any party, to the extent reasonably necessary, to assert or defend its legal claims, initiate or participate in any legal proceeding, enforce contractual rights, investigate violations, or protect its intellectual property, systems, or other assets. All such disclosures shall be carried out while ensuring that the privacy and security of your Personal Information is preserved to the maximum extent permitted under applicable law. The Company disclaims any responsibility or liability for disclosures made in compliance with statutory obligations, court orders, or governmental mandates beyond its control.

The Company's website may use cookies and similar tracking technologies, which are small text files containing limited amounts of data that are downloaded to your browser or device when you visit our platform. These cookies serve multiple functions aimed at enhancing your overall user experience. They enable seamless navigation across web pages, remember your login credentials and user preferences, customize content based on your interests, and allow us to understand how users interact with the site through analytical tools. Cookies may also support essential security functions and help us identify and resolve technical issues more efficiently.

The information collected through cookies is typically aggregated and anonymized, and does not, by itself, identify you personally. However, when combined with other data, it may be considered Personal Information. By continuing to browse or use the Company's website, you provide your implied consent to the placement of cookies on your device and to the collection of data through such cookies, unless your browser settings have been configured to block or disable them.

You have full control over the acceptance or rejection of cookies. Most browsers allow you to manage cookie preferences through settings that enable you to disable or delete existing cookies, block future ones, or notify you when cookies are being set. However, please be aware that disabling certain categories of cookies, especially those essential for website functionality, may impair your ability to use some features of the website or cause parts of the site to function improperly.

The Company shall not be responsible or liable for the use of cookies placed by third-party websites, including those to which you may be redirected through advertisements, embedded content, or external links hosted on the Company's website. Such third-party cookies are governed by their respective privacy and cookie policies, and we strongly advise you to review those policies before interacting with such websites or services. The Company disclaims any liability arising from the use, storage, or collection of information by third parties using cookies not controlled by the Company.

Your mobile service provider, mobile operating system provider, third party applications (including the applications pre-loaded on your smart phones powered by Android/iOS platform or customized Android ROM ("Device"), social media platforms and websites that you access may also collect, use and share information about you and your usage. We do not control how these third parties collect, use, and share or secure your Information. For information about third-party privacy practices, please refer or read their respective privacy policies or take appropriate consultation

The Company's website (platform) may contain hyperlinks, embedded links, or references to external websites operated by third parties, including but not limited to payment gateways, marketing affiliates, social media platforms, business partners, or vendors. These links are provided for your convenience and reference only, and do not imply any endorsement, association, sponsorship, or recommendation by the Company of such third-party websites or their operators. The Company does not exercise any control over the content, security practices, technological infrastructure, or privacy policies of such external websites.

Once you leave the Company's digital platform, any data you voluntarily provide or any information collected by such third-party websites will be governed solely by their respective privacy policies and terms of use. The Company bears no responsibility for how these third parties collect, store, process, use, disclose, or secure your Personal Information. You are strongly advised to review the privacy policies, terms, and cookie practices of every external website you visit, especially before submitting any Personal Information on those platforms.

The Company disclaims all liability for any loss, damage, misuse, or unauthorised disclosure of your Personal Information arising out of your use of, access to, or reliance on third-party websites, applications, or services. Any interactions with third-party links are undertaken entirely at your own risk. Moreover, if a third-party website links to the Company's website, it does not imply any formal relationship between the Company and such third party, nor does it indicate that the Company has authorised or approved such linking, and the Company shall not be held responsible for the content or nature of such referral.

If you have any questions, concerns, or grievances regarding the collection, use, processing, storage, or disclosure of your Personal Data / Personal Information by the Company, or if you believe that your privacy rights under applicable law have been violated, you may reach out to the Company's designated Data Grievance Officer. You may submit your grievance or request in writing, including via electronic communication, with sufficient detail to allow us to identify your concern and take appropriate action. Please include your full name, contact information, the nature of your relationship with the Company (e.g., customer, website user), and a clear description of your concern or request.

Upon receipt of your grievance, the Company shall acknowledge the complaint within the time prescribed under applicable law and shall endeavour to respond with a resolution or update within a reasonable timeframe. You acknowledge that some concerns may require internal investigation or consultations with third parties, and the resolution time may accordingly vary depending on the complexity of the matter. The Company reserves the right to verify your identity before acting on any request or grievance to ensure data security and to prevent unauthorized disclosures.

Grievance Officer – KPN Farm Fresh Private Limited

Email: [email protected]